Klarna

Klarna is a payment method offering customers options such as direct payments, payment in 30 days or payment in 3 interest-free installments.

#➡️ Key benefits of offering Klarna as a payment method are:

• Increased sales: Achieve 40% higher average order value on Klarna purchases, 20% increase in conversion, and 45% increase in purchase frequency

• Large customer base: There are 150 million Klarna shoppers, with 69% shopper growth year-over-year

• Significant payment volume: 2 million Klarna transactions per day across 45 countries

• Extensive customer reach: 205 million monthly impressions on social media, 30+ million consumers impacted weekly

• Competitiveness: Offer innovative payment options and be unique among your competitors

• Consumer flexibility: You can provide customers with the flexibility to pay when and how they like

• Consumer trust: Attract consumers who may not have made their purchase at all if Klarna was not an option, especially when buying for the first time from a merchant

• Get started quickly: There is no need for the merchant to have an account with Klarna

#How it works

1. At the checkout, the customer selects Klarna as their preferred payment method.

   

2. The customer is redirected to the Klarna checkout page to select a payment option before clicking Continue:
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3. The customer is then prompted to enter their phone number:
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4. The customer then confirms their phone number via SMS confirmation code:
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5. The customer is then taken back to the Klarna checkout page:
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6. After clicking Place Order, the customer selects their Klarna payment method:
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7. The customer can then review and finalize their order on the next page:
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#How it works in a POS

On the POS terminal, the merchant selects:

(1) the QR code payment option

(2) the Klarna payment method

(3) the Klarna QR code is then displayed

The customer then uses their mobile device to scan the QR code.

The customer is redirected to a Klarna-hosted page to provide details, review, and complete their payment:

Once the customer has completed the payment on their device, a confirmation message is shown on the POS terminal.

#➡️ Details

• Merchant's account: Merchants do not need to have an account with Klarna.

• Payment method type: Synchronous - payments are confirmed immediately

• Refunds: Supports partial and full refunds

• Recurring payments: Not yet supported

• Pre-authorizations: Supports pre-authorizations

• 0% Cashback: Not supported

• MOTO: Not supported

• Cancellation: Supports cancellation

• Disputes: Supported

• DCC: Not supported

• Surcharge: Not supported

• Tipping: Not supported

• Tokenization: No

• Restricted MCC: Some Merchant Categories are not eligible to have Klarna activated

• Μerchant countries: Available for merchants registered in Austria, Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Spain, Sweden, United Kingdom and Norway.

• Customer countries: Available to customers in Austria, Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Spain, Sweden, United Kingdom and Norway.

• Pricing: Please refer to our pricing page under the main navigation for more information

• Settlement: Regardless of when the customer pays (i.e. regardless of the payment method used, e.g. Financing, Pay in 3, Pay in 4, Pay in 30 days), you always get paid the full amount of the purchase the next day after the completion of the purchase, with Klarna assuming all of the credit and fraud risk.

• Cross-currency payments: Not yet supported

• Additional notes: Klarna is not available through Quick Pay or for payment orders with the disableExactAmount parameter set to ‘true‘

#How to activate

To activate the service, please contact our team to submit a request.

#➡️ Merchant Categories

Some merchant categories are not eligible to have Klarna activated. If your business is in one of these categories, you will not be able to accept payments through Klarna:

#Restricted MCC

3000-3350 Airlines

3351-3500 Car Rental Agencies

3501-3999 Lodging

4111 Transportation–Suburban and Local Commuter Passenger, including Ferries

4112 Passenger Railways

4131 Bus Lines

4411 Cruise Lines

4722 Travel Agencies and Tour Operators

4816 Computer Network/Information Services

4829 Wire Transfer Money Orders (V, D, G, X) Money Transfer (M)

5094 Precious Stones and Metals, Watches and Jewelry

5122 Drugs, Drug Proprietors and Druggists Sundries

5499 Miscellaneous Food Stores–Convenience Stores, Markets, Specialty Stores, and Vending Machines

5815 Digital Goods: Books, Movies, Music

5816 Digital Goods: Games

5817 Digital Goods: Applications (Excludes Games)

5818 Digital Goods: Large Digital Goods Merchant (V) Digital Goods: Multi-Category (M)

5912 (Greece not restricted) Drug Stores and Pharmacies

5932 Antique Shops–Sales, Repairs and Restoration Services

5933 Pawn Shops

5966 Direct Marketing–Outbound Telemarketing Merchants

5967 Direct Marketing–Inbound Telemarketing Merchants

5969 Direct Marketing–Other Direct Marketers–Not Elsewhere Classified

5971 Art Dealers and Galleries

5993 Cigar Stores and Stands

6051 Quasi Cash–Merchant

6211 Securities–Brokers and Dealers

7011 Lodging–Hotels, Motels, Resorts–not elsewhere classified

7012 Timeshares

7273 Dating Services

7322 Debt Collection agencies

7512 Automobile Rental Agency–Not Elsewhere Classified

7841 VD/Video Tape Rental Stores

7922 Theatrical Producers (Except Motion Pictures), Ticket Agencies

7995 Gambling Transactions Betting (Sportsbook, fantasy, social gaming; when regulated and not covered by other MCCs) (D)

8398 Organizations, Charitable and Social Service

8651 Organizations, Political

8734 Testing Laboratories (Non-Medical)

#➡️ Marketing activities

Merchants are expected to perform the marketing activities below:

1. Tech integration (for online):

   • Klarna logo and payment method badges are displayed at least on par with others throughout the website (including, but not limited to, the footer, homepage, product display page, cart/basket page, checkout and other consumer touchpoints)

   • Approved Assets (logos, widgets, Payment Method Display, and any other available asset - the “Klarna Assets”) applicable to the countries and products covered by the Klarna Scheme Rules shall be used.
     The Klarna Assets shall always be rendered dynamically at every page load using the iframe assets of Klarna’s On-Site Messaging platform or Content Delivery Network.

2. Landing Page:

   • Merchants have to provide a landing page where shoppers can learn more about Klarna payment option(s). Klarna Assets shall be dynamically rendered at every page load using the iframe assets of Klarna’s On-Site Messaging platform.

3. Site Banner:

   • Klarna Assets shall be dynamically rendered at every page load using the iframe assets of Klarna’s On-Site Messaging platform.

4. On-site Messaging:

   • Product display page: Klarna promotional banner

   • Basket/cart page: Klarna promotional banner

   • If the Integration Merchant can demonstrate a materially negative impact caused by this functionality, it may be removed after six months.

   • Klarna Assets shall be dynamically rendered at every page load using the iframe assets of Klarna’s On-Site Messaging platform.

5. In-store (when offering Klarna in-store):

   • In-store messaging - Klarna availability shall be promoted throughout store locations with assets such as flyers, table tents, posters, and window stickers.

   • Staff training - With support from Klarna, the Integration Merchant provides education to store associates to ensure shoppers are correctly and accurately informed of the Klarna Payment Methods.

For all the above assets (logos, banners, etc.) visit Klarna.

#➡️Get Support

If you would like to integrate with Viva, or if you have any queries about our products and solutions, please see our Contact & Support page to see how we can help!